Publishing Web Services
A further area of Web services that contributes to the success of a business on the Internet consists of the logistical resources that will be the base or launching pad for its Web marketing campaign. These are the publishing Web services, which comprise domain name server firms and resellers and Web hosting companies. They are just as essential and indispensable to having an effective Web presence.
The Benefits of Semantic Micro-Publishing for Information & Web Professionals
The choice of domain name is more important than it sounds. It can be a make-or-break factor for a business and is determined by brand recognition, name length, dot value, commercial use, and character count. Evidently, it seems the shorter and more popular it is, the better.